Management Mistakes and Successes Fourth Edition
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More About This Title Management Mistakes and Successes Fourth Edition
English
Offering insights into the art of managerial decision making, this book presents contrasting cases of management errors and triumphs and the lessons learned from them. This edition contains more global, ethical and total quality management applications. Case studies involve such nationally known companies as IBM, Wal-Mart, Continental Airlines and Genentech.
English
Partial table of contents:
PLANNING BLUNDERS.
IBM: The Giant Tumbles in Coping with Change.
Coca-Cola's Classic Planning Blunder.
Contrast—Southwest Airlines: Finding a Strategic Window of Opportunity.
ORGANIZATIONAL MISHANDLING.
Sears: An Organizational Morass.
Continental Airlines: Confrontational Destruction of an Organization.
FLAWED LEADERSHIP AND STRATEGY EXECUTION.
Harley Davidson: Relinquishing Dominance to a Foreign Upstart.
A.C.
Gilbert: Flawed Crisis Management.
Contrast—Chrysler's Great Turnaround.
ATROPHIED CONTROLS.
United Way: Where Were the Controls?.
Days Inns—Disavowing Standards for the Sake of Growth.
ETHICAL VIOLATIONS.
Customer Abuses: Cigarettes, Health Clubs, Small Loans.
Conclusions—What Can Be Learned?.
