Title Details

Steven Peterson is the founder of Home Planet Technologies, a management training company.

Colin Barrow is Head of the Enterprise Group at Cranfield School of Management and the bestselling author of Starting a Business For Dummies.

Part I: Determining Where You Want to Go.

Chapter 1: Starting Your Business Plan.

Chapter 2: Charting the Proper Course.

Chapter 3: Setting Off in the Right Direction.

Part II: Sizing Up Your Marketplace.

Chapter 4: Checking Out the Business Environment.

Chapter 5: Taking a Closer Look at Customers.

Chapter 6: Dividing Customers into Groups.

Chapter 7: Scoping Out Your Competition.

Part III: Weighing Your Company's Prospects.

Chapter 8: Establishing Your Starting Position.

Chapter 9: Focusing On What You Do Best.

Chapter 10: Figuring Out Financials.

Chapter 11: Forecasting and Budgeting.

Part IV: Looking to the Future.

Chapter 12: Preparing for Change.

Chapter 13: Thinking Strategically.

Chapter 14: Managing More than One Product.

Part V: A Planner's Toolkit.

Chapter 15: Planning in Turbulent Economic Times.

Chapter 16: Making Your Business Plan Work.

Chapter 17: Learning from Others: A Sample Business Plan.

Part VI: The Part of Tens.

Chapter 18: Ten Questions to Ask About Your Plan.

Chapter 19: Top Ten Business-Planning Never-Evers.

Appendix: Glossary of Business and Accounting Terms.

Index.