Rights Contact Login For More Details
- Wiley
More About This Title Marketing Kit For Dummies UK Edition
English
Ruth Mortimer is an Associate Editor for Marketing Week magazine. Greg Brooks is Content Strategy Director at publishing company C Squared. Alexander Hiam, MBA, is a consultant whose clients include many Fortune 500 companies.
English
Part I: Tools for Designing Great Marketing Programmes.
Chapter 1: The Art of Marketing.
Chapter 2: Boosting Your Business with Great Marketing.
Chapter 3: Crafting a Breakthrough Marketing Plan.
Chapter 4: Cutting Costs and Boosting Impact.
Part II: Advertising Management and Design.
Chapter 5: Planning and Budgeting Ad Campaigns.
Chapter 6: Shortcuts to Great Ads.
Part III: Power Marketing Alternatives to Advertising.
Chapter 7: Branding with Business Cards, Letterheads and More.
Chapter 8: Creating Eye-Catching Brochures, Catalogues and Spec Sheets.
Chapter 9: Planning Coupons and Other Sales Promotions.
Chapter 10: Spreading the Word with Newsletters.
Chapter 11: Taking Advantage of Publicity.
Part IV: Honing Your Marketing Skills.
Chapter 12: The Customer Research Workshop.
Chapter 13: The Creativity Workshop.
Chapter 14: Writing Well for Marketing and Sales.
Chapter 15: Using Testimonials and Customer Stories.
Part V: Sales and Service Success.
Chapter 16: Mastering the Sales Process.
Chapter 17: Closing the Sale.
Chapter 18: The Sales Success Workshop.
Chapter 19: Dealing with Different Customer Personalities.
Part VI: The Part of Tens.
Chapter 20: Ten Great Marketing Strategies.
Chapter 21: Ten Ways to Make Marketing Pay.
Chapter 22: Ten Effective Ways to Market on the Web.
Appendix: About the CD.
Index.
