Title Details

Scott Stratten is the President of Un-Marketing.com and is an expert in the types of viral, social, and authentic marketing which he calls "Un-Marketing." His clients' viral marketing videos have been viewed over sixty million times and have generated major returns. Stratten has recently appeared on sites like Mashable.com and CNN.com, as well as in publications such as the Wall Street Journal, USA Today, and Fast Company. He speaks and consults globally on how businesses can engage better (or at all!) with their current and potential customer base using social media, viral marketing—and just plain old good conversation.
Visit un-marketing.com

Introduction.

1. Hierarchy of Buying.

2. A Word on Experts.

3. Trust Gap.

4. Restaurant That Didn't Get It.

5. Cold Calling.

6. Aiming Your Company at the Bottom of the Barrel.

7. Pull and Stay.

8. Reasons Why Companies Don't Use Social Media.

9. Social Media (Social Currency as Well).

10. Twitter versus Facebook versus LinkedIn.

11. Social Media Platforming.

12. HARO—Platforming Example.

13. The Game Has Changed: Immediacy and Relevancy.

14. Publicized Customer Service.

15. Don't Bank on the Bold.

16. Seven Deadly Social Media Sins.

17. How Twitter Changed My Business.

18. Tassimo.

19. Local Twitter.

20. Dominos—Word of Mouth: Mouths Are Moving . . . .

21. Naked Pizza.

22. Don't Feed the Trolls.

23. Tweetathon.

24. Your Web Site—Old School versus New School.

25. Captchas.

26. Experience Gap.

27. Raising and Keeping the Bar High—Cirque.

28. Stirring Coffee.

29. Experience Gap for Small Biz.

30. Using Stop Start Continue.

31. Zappos.

32. Rockport.

33. FreshBooks.

34. Why You Can't Learn From Millionaires.

35. Transparency and Authenticity.

36. My Transparency on Twitter.

37. Your Transparency on Twitter.

38. Affiliates.

39. Testimonials.

40. Best Sellers.

41. Why Being a Work-at-Home Mom Is Bad for Business.

42. Hello? Walmart?

43. Idea Creation.

44. Idea Delivery.

45. Doing In-Person Seminars.

46. Tele-Seminars.

47. Tele-Summits.

48. How and Why I Created a Summit E-Book Instead.

49. Viral Marketing.

50. Undercover UnMarketing.

51. Putting It into Practice.

52. Lush.

53. Trade Shows.

54. Social Media at Trade Shows.

55. UnNetworking: Why Networking Events Are Evil.

56. The UnEnd.

Acknowledgments.

Index.

“(INSERT NAME HERE) has written a game changer for (INSERT INDUSTRY HERE). Drop everything and read this book!”—Famous author who hasn’t read this book

“This author has paid $8,000 to be part of my ‘bestselling author program’ and he gets a testimonial as part of his fee. This is it.”—Bestselling author who has written a testimonial for every biz book out there

“This book has a great amount of words.”—Fortune 500 CEO that was at an open-bar event with author and agreed to give testimonial

“This book is the greatest business book in the world, besides mine.”—Author who only gives testimonials for people who give him one in return

Don’t believe every book testimonial you read.