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- Wiley
More About This Title Corporate Denial - Confronting the World's MostDamaging Business Taboo
English
Will Murray was formerly a Head of Marketing at BT and then Director of Marketing at Ernst and Young. He now runs WJM Business Relationships and is a partner in The Business Brief. His previous books include Brand Storm (FT Prentice Hall) and Hey You (Momentum), Over the last twenty years Will and his colleagues have worked with many leading brands including: BA, GSK, Orange, Buckingham Palace, RWE Innogy and Fujitsu.
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Foreword.
Preface.
The Seven Sins of Denial: Undeniable Evidence.
1.0. Corporate Stress: The Road to Corporate Denial.
2.0. Companies in Denial: The importance of early diagnosis.
3.0. Understanding Effectiveness: What makes organizations tick?
4.0. Inside Success: The theory of relative performance.
5.0. The Desire to Amaze: Fine-tuning your aspiration.
6.0. Corporate Evolution: Why some organisations grow up faster and stronger.
7.0. Truth and Reconciliation in Business: How to break with the past and move on.
8.0. Relationship Mapping: How to build amazingly successful relationships.
Appendix 1: 'What Culture'.
Appendix 2: Principles of Effective Relationships.
Appendix 3: Example Truth Map Questions.
Appendix 4: The contributing Team.
Index.
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“New thinking on this subject is always welcome…” (Management Today, September 2004)
“…a handy reference guide…I shall be applying some of the processes in my own work.” (Eleanor Halsall, Director HalsAllan Consultancy, in Supply Managemnt, 17th March 2005)
