Title Details

Management Today profiled Julian Birkinshaw as one of six of the 'Next Generation of Management Gurus'.  He is the author of seven books, including Entrepreneurship in the Global Firm (2001) and Inventuring: Why Big Companies Must Think Small (2003).

STUART CRAINER is co-founder of Suntop Media and the author and co-author of a string of business bestsellers including The Tom Peters Phenomenon, Generation Entrepreneur (with Des Dearlove), The Ultimate Business Library and the Financial Times Handbook of Management.

Acknowledgements.

Preface.

1. Enter Svennis.

2. Swedes 2 Turnips 1.

3. Leaders Do the Sven Thing.

4. Leaders are Different.

5. The Leader as Coach.

6. Keep Your Distance.

7. Motivate to Win.

8. There is an I in Team.

9. Keep it Simple.

10. Never Walk Alone.

11. Open Goals.

12. Face Up to Failure.

Index.

“…a penetrating insight into a new and exciting leadership model…” (Edge, February 2005)