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Smart Business Rev
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  • Wiley

More About This Title Smart Business Rev

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James Leibert is a strategy consultant who has helped some of the biggest companies in the US, Europe, South East Asia and Australasia to rescue failing businesses and to develop new ones, to overtake competition and to improve their efficiency. He was awarded his MBA (with distinction) at INSEAD, one of the world's leading international business schools.
You can contact the author on [email protected]
  • English

English

Introduction - This is Business.

Smart Business.

Your Place in the Corporate World.

Part I - Efficient Customer Value Creation.

How do Companies Create Value?

Creating Value for Customers.

How to Meet Customers' Needs.

Earning the Customers' Trust.

Persuading Customers to Buy Your Products.

Being Efficient.

Efficiency Gains from Technology Investment.

Learning How to be More Efficient.

Part II - Good Management.

How to Manage.

Management.

How to Delegate.

Strategy.

Forecasting Market Dynamics.

Creating a Lasting Competitive Advantage.

A Systematic Approach to Planning.

Organization.

Designing an Effective Organization.

How to Manage Change.

Keeping Track of the Money.

The Future of Business.

Part III - Achieving Personal Success.

How to Achieve Personal Success in Business.

How to Become a Great Manager.

How to Teach Yourself New Skills.

Appendix.

Index.

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