The Atomic Corporation - A Rational Proposal forUncertain Times
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- Wiley
More About This Title The Atomic Corporation - A Rational Proposal forUncertain Times
English
Foreword by Christopher Meyer.
Preface and Acknowledgements.
PART I: DEPARTURE
1. Welcome to the Atomic Corporation.
PART II: DISCONTINUITIES.
2. Land of the Giants.
3. Towards a New-World Context.
4. A Revolution in Digital Connectivity.
PART III: DRIVERS.
5. New Sources of Shareholder Wealth.
6. Relational Capital.
PART IV: DESTINATION.
7. Let's Meet the Atoms.
8. Making the Molecules Work.
9. Atomizing the Corporation.
10. Atomic Numbers.
11. Industrial (R)evolution.
12. New Partnerships, New Wealth.
PART V: DESTINY.
13. The Atomised Individual.
Notes.
Glossary.
Index.
English
" ...a thought-provoking read on a new 'theory of the firm'" (M2 Communications, 21 November 2001)
