Business the Sun Way - Secrets of a New EconomyMegabrand
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More About This Title Business the Sun Way - Secrets of a New EconomyMegabrand
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DAVID STAUFFER is a business writer who heads the corporate writing firm Stauffer Bury Inc., Red Lodge, Montana. He is the author D2D Dinosaur to Dynamo: How 20 established companies are winning in the new economy as well as books on AOL and Cisco and dozens of articles in leading business periodicals.
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Preface.
Introduction: Enduring Lessons From a Startling Success.
One: Know Where You're Going to Get There.
Two: Sell the Vision to Make It Happen.
Three: Launch Teamwork From the Top.
Four: Thrive in the New Age of Openness.
Five: Take the Shape That Works for Customers.
Six: Be More Reliable Than Dial Tone.
Seven: Win Big Rewards With Bold Risks.
Eight: Stay True.
Nine: Love-Hate Thine Enemy.
Ten: Practice Fundamentals -
Beginning With Fun.
How to Succeed the Sun Way.
Last Word.
Index.
Introduction: Enduring Lessons From a Startling Success.
One: Know Where You're Going to Get There.
Two: Sell the Vision to Make It Happen.
Three: Launch Teamwork From the Top.
Four: Thrive in the New Age of Openness.
Five: Take the Shape That Works for Customers.
Six: Be More Reliable Than Dial Tone.
Seven: Win Big Rewards With Bold Risks.
Eight: Stay True.
Nine: Love-Hate Thine Enemy.
Ten: Practice Fundamentals -
Beginning With Fun.
How to Succeed the Sun Way.
Last Word.
Index.
