Business the Richard Branson Way - 10 Secrets ofthe Worlds Greatest Brand Builder 2e
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More About This Title Business the Richard Branson Way - 10 Secrets ofthe Worlds Greatest Brand Builder 2e
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DES DEARLOVE is co-founder of the media content, concepts, and consulting firm, Suntop Media. He writes regularly for the London Times, the American Management Review, and Human Resources. He is the author of a number of books on management best practice, including The Ultimate Book of Business Thinking, Architects of the Revolution and Business the Bill Gates Way.
English
Acknowledgments.
Richard Branson Revisited.
The Life and Times of Richard Branson.
Pick on Someone Bigger Than You.
Do the Hippy, Hippy Shake.
Haggle: Everything's Negotiable.
Make Work Fun.
Do Right by Your Brand.
Smile for the Cameras.
Don't Lead Sheep, Herd Cats.
Faster Than a Speeding Bullet.
Size Does Matter.
Never Lose the Common Touch.
How to Build a Brand the Branson Way.
Last Word.
Index.
