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Business the Richard Branson Way - 10 Secrets ofthe Worlds Greatest Brand Builder 2e
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  • Wiley

More About This Title Business the Richard Branson Way - 10 Secrets ofthe Worlds Greatest Brand Builder 2e

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DES DEARLOVE is co-founder of the media content, concepts, and consulting firm, Suntop Media. He writes regularly for the London Times, the American Management Review, and Human Resources. He is the author of a number of books on management best practice, including The Ultimate Book of Business Thinking, Architects of the Revolution and Business the Bill Gates Way.
  • English

English

Acknowledgments.

Richard Branson Revisited.

The Life and Times of Richard Branson.

Pick on Someone Bigger Than You.

Do the Hippy, Hippy Shake.

Haggle: Everything's Negotiable.

Make Work Fun.

Do Right by Your Brand.

Smile for the Cameras.

Don't Lead Sheep, Herd Cats.

Faster Than a Speeding Bullet.

Size Does Matter.

Never Lose the Common Touch.

How to Build a Brand the Branson Way.

Last Word.

Index.

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