Conquering the Wireless World - The Age ofM-Commerce
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- Wiley
More About This Title Conquering the Wireless World - The Age ofM-Commerce
English
Doug Lamont is visiting professor of marketing at DePaul University in Chicago, USA ([email protected]) and managing director of DL & Associates, a Chicago-based consulting firm. He is a member of IBM's Mobile Computing Marketing Advisory Board and the International Advisory Board of Wireless Business & Technology.
English
Preface.
Introduction.
VALUE CREATION.
Marketing Wireless Products.
Promoting New Market Space.
Pricing M-Commerce Services.
VALUE DELIVERY.
Segmenting International Markets.
Targeting National Markets.
Positioning Local Goods and Services.
Conclusions.
Endnotes.
Index.
Introduction.
VALUE CREATION.
Marketing Wireless Products.
Promoting New Market Space.
Pricing M-Commerce Services.
VALUE DELIVERY.
Segmenting International Markets.
Targeting National Markets.
Positioning Local Goods and Services.
Conclusions.
Endnotes.
Index.
