Emotional Capital - Maximising the IntangibleAssets at the Heart of Brand & Business Success
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- Wiley
More About This Title Emotional Capital - Maximising the IntangibleAssets at the Heart of Brand & Business Success
English
Kevin Thomson has been at the forefront of internal marketing and communication for more than a decade, advising boards of many of the world's top companies including KPMG, British Airways, IBM, Ericsson and Sony. He is Chairman of the MCA group of companies including the Marketing & Communication Agency Ltd (MCA) and MCA Live, Europe's first advisory firms to specialise in aligning people with business and brand values. The leading authority on applying external marketing concepts internally, Thomson is the author of numerous management books and articles. An inspiring speaker, he regularly addresses international conferences and events as well as leading corporate seminars and masterclasses. In 2000, he was named one of 'Thirteen Masters of the Next Century,' along with Gary Hamel, Charles Handy, Bill Gates, and Daniel Goleman, by one of Europe's leading management associations.
English
Foreword by Lawrence Weinbach, Unisys Corporation.
Preface.
About My Notes.
Acknowledgements.
Introduction.
Intellectual Versus Emotional Capital.
Elements of Emotional Capital Inside and Out.
The Past, Present and Future of Emotional Capital: A Timeline.
A Strategic Approach to Managing Your Internal Customers.
The Six Dimensions of Marketing-Driven Relationships.
Processes for Business Success: The Six Is.
Climate, Language and Culture.
The New Financial Model -
From Volume to Value to Vision.
A Final Word ( and a Glimpse into the Future).
Glossary of Terms.
Recommended Reading List.
About the Author.
Index.
Preface.
About My Notes.
Acknowledgements.
Introduction.
Intellectual Versus Emotional Capital.
Elements of Emotional Capital Inside and Out.
The Past, Present and Future of Emotional Capital: A Timeline.
A Strategic Approach to Managing Your Internal Customers.
The Six Dimensions of Marketing-Driven Relationships.
Processes for Business Success: The Six Is.
Climate, Language and Culture.
The New Financial Model -
From Volume to Value to Vision.
A Final Word ( and a Glimpse into the Future).
Glossary of Terms.
Recommended Reading List.
About the Author.
Index.
