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The Ultimate Book of Business Creativity
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  • Wiley

More About This Title The Ultimate Book of Business Creativity

  • English

English

Ros Jay is a business journalist and marketing and communications specialist. She is the author of Smart Things to Know About Customers, Profitable Direct Marketing, The Essential Marketing Sourcebook and The Seven Deadly Skills of Management.
  • English

English

Introduction.

The 7 x 7 Technique.

Analogies and Metaphorical Thinking.

Association.

Assumption Reversal.

Attribute Listing.

Brainstorming.

Brainwriting.

Conscious Intuitive Techniques.

Crawford Slip Method.

Delphi Technique.

Discontinuity.

Drawing Techniques.

Excursion Technique.

FCB Grid.

Forced Relationship.

Force-field Analysis.

Gordon/Little Technique.

Involving An Outsider.

Left-brain/Right-brain Thinking.

Lotus Blossom Technique.

Mind Mapping.

Morphological Analysis.

Nominal Group Technique.

Pattern Language.

Problem Reversal.

Questions.

Random Stimulation.

Rice Storm (TKJ method).

Scenarios.

Sensory Images.

Six Thinking Hats.

Storyboarding.

Synectics.

Two Words Technique.

Unconscious Intuitive Techniques.

Verbal Checklist.

Further Reading.

Creativity Software.

Useful Web Sites.

Index.

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