Smart Things to Know About Customers
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More About This Title Smart Things to Know About Customers
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Ros Jay is a marketing and communications specialist and author of Profitable Direct Marketing, The Essential Marketing Sourcebook and The Seven Deadly Skills of Management.
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What is Smart?
Preface.
The Customer Service Vision.
Know Your Customers.
Manage Your Customers.
Manage Your Customers' Complaints.
Build Customer Loyalty.
Relationship Marketing.
Win New Customers.
Out There.
Index.
