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- Wiley
More About This Title The Ultimate Book of Business Breakthroughs
English
business decisions of all time and draws out the critical and universal lessons. From
Mickey Mouse to the invention of mass production at Ford, and from "just doing it"
with Nike to General Electric's research laboratory, these business breakthroughs
show how imagination, guts and conviction can transform a business or industry
overnight.
English
English
Introduction.
FOCUS ON STRENGTHS BY MOBILISING RESOURCES.
Inventing the Century: The Menlo Park Research Laboratory.
Betting the Company: Boeing and the Jumbo Jet.
Earning Bucketfuls by Selling Sand: Inside Intel.
The Usual Berliner Bragging: The Development and Success of Aspirin.
'This is an Order: The Name is Walkman': Creating an International Icon out of the Sony Walkman.
A WHOLE NEW INDUSTRY OR WAY OF DOING THINGS.
Moving Assembly: Henry Ford and the Age of Mass Production.
The Great Octopus: John D. Rockefeller and Standard Oil.
Microsoft: Retaining the Rights to MS-DOS.
Running Ahead: Nike and the Growth of the Leisure Industries.
Pale with Excitement: Littlewoods and the Pools Business.
GRABBING THE MOMENT.
An Exemplary Life: Mayer Rothschild.
An American Dream: Linking Coca-Cola and the American Way of Life.
How Far Could I Go on Kroc Burgers? Ray Kroc at McDonald's.
A Close Shave: Gillette.
Rapture in My Rags or an Arabian Nights Adventure: Cubby Broccoli and James Bond.
DEFYING CONVENTION.
When You Wish Upon a Star: Walt Disney and Disneyland.
The Remedy: The Rochdale Pioneers and the Development of Co-operative Retailing.
Direct to You: Dell Computers and a Distribution Revolution.
The Great Experiment: Building and Redefining The Body Shop.
Not Quite a Paperback Writer: The Story of Allan Lane and the Paperback Revolution.
Conclusion.
Index.
