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More About This Title Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks, and Tactics for LandingYour Dream Job
English
Jay taught guerrilla marketing for 10 years at the extension division of the University of California in Berkeley. He was a practitioner of guerrilla marketing in the United States—as senior vice-president at J. Walter Thompson, and in Europe, as creative director at Leo Burnett Advertising.
He has written monthly columns for Entrepreneur and Inc., a syndicated column for newspapers and magazines and online columns published monthly on the Microsoft and GTE web sites.
English
Acknowledgments.
Warning.
Introduction.
Chapter 1: Why You Need to Become a Guerrilla Job Hunter.
The New Global America.
PART I YOUR GUERRILLA MIND.
Chapter 2: Personal Branding Guerrilla Style.
Shape Up Your Brand with Attitude.
Chapter 3: Your Guerrilla Job-Hunting Strategy.
Think Like a General—Work Like a Sergeant.
Chapter 4: Your Research Plan.
Research: The Guerrilla’s Competitive Edge.
PART II WEAPONS THAT MAKE YOU A GUERRILLA.
Chapter 5: Resume Writing and Cover Letter Boot Camp.
How to Overhaul Your Personal Marketing Materials.
Chapter 6: Twenty-First Century Digital Weapons.
If You Build It, They Will Come for You . . ..
Chapter 7: Recruiternomics 2.0.
How to Work Your Job Search Commandos.
PART III TACTICS THAT MAKE YOU A GUERRILLA.
Chapter 8: Guerrilla Networking.
A Radical Approach.
Chapter 9: Fearless Warm Calling.
A Fresh Alternative.
Chapter 10: Creative Ways to Find a Job.
Breakthrough Strategies.
PART IV YOUR GUERRILLA JOB-HUNTING CAMPAIGN.
Chapter 11: 3 Sample Campaigns.
The Force Multiplier Effect in Action.
Chapter 12: Hand-to-Hand Combat.
Winning the Face-to-Face Interview.
Chapter 13: Negotiating the Deal.
How to Bargain with Confidence.
Chapter 14: Ready Aye Ready.
Bonuses.
Appendix 1: Call Logs.
Appendix 2: eXtreme™ Makeover Resume Samples.
Appendix 3: Compensation Checklist.
About the Authors.
Index.
Free Job-Search Resources.
