The Innovation Marathon: Lessons from High Technology Firms
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- Wiley
More About This Title The Innovation Marathon: Lessons from High Technology Firms
English
MARIANN JELINEK is the Richard C. Kramer Professor of Business Administration at the Graduate School of Business Administration, College of William and Mary. CLAUDIA BIRD SCHOONHOVEN is professor of business administration at the Amos Tuck School of Business, Dartmouth College.
English
1. Electronics Competition: A New Game
2. Old Ways, New Days
3. Patterns of Stability and Change
4. Does Strategy Exist? Does it Work?
5. The Roots of Innovation
6. Managing Choices, Maintaining Innovation
7. The Paradox of Formal Systems and Adaptable Strategies
8. Organizing for Innovation
9. The Innovation Cycle
10. The Manufacturing End-Game: Sustaining Innovation
11. Strong Culture and Its Consequences
12. Living in Turbulent Times
2. Old Ways, New Days
3. Patterns of Stability and Change
4. Does Strategy Exist? Does it Work?
5. The Roots of Innovation
6. Managing Choices, Maintaining Innovation
7. The Paradox of Formal Systems and Adaptable Strategies
8. Organizing for Innovation
9. The Innovation Cycle
10. The Manufacturing End-Game: Sustaining Innovation
11. Strong Culture and Its Consequences
12. Living in Turbulent Times
English
"Finally, a book that captures the rich and exciting challenges of innovation.... Should be required reading for executives and academics alike." —Diana Day, professor, The Wharton School, University of Pennsylvania
