Principles of Professional Fundraising: Useful foundations for Successful Practice
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More About This Title Principles of Professional Fundraising: Useful foundations for Successful Practice
English
Builds a framework that enhances the effectiveness of fund-raising. Offers practical models for soliciting donations from individuals and organizations alike.
English
Preface.
The Author.
Part One: Why People and Organizations Give.
1. The Personal Equation: How and Why People Give.
2. The Dynamics of Asking People for Money.
3. Understanding Corporate and Foundation Giving.
Part Two: Managerial and Organziational Strategies.
4. Strategic Planning: Giving Direction to Fundraising.
5. Shaping Individual Roles and Organizational Structures.
6. Strategic Management and Leadership.
Part Three: Critical Challenges and Opportunities.
7. Responding to Change and Increased Competition.
8. Fundraising in Smaller Organizations.
9. Fundraising in Larger Organizations.
10. Conclusions: Future Directions in Fundraising.
The Author.
Part One: Why People and Organizations Give.
1. The Personal Equation: How and Why People Give.
2. The Dynamics of Asking People for Money.
3. Understanding Corporate and Foundation Giving.
Part Two: Managerial and Organziational Strategies.
4. Strategic Planning: Giving Direction to Fundraising.
5. Shaping Individual Roles and Organizational Structures.
6. Strategic Management and Leadership.
Part Three: Critical Challenges and Opportunities.
7. Responding to Change and Increased Competition.
8. Fundraising in Smaller Organizations.
9. Fundraising in Larger Organizations.
10. Conclusions: Future Directions in Fundraising.
