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Achieving Excellence in Fund Raising: A Comprehensive Guide to Principles, Strategies, and Methods
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  • Wiley

More About This Title Achieving Excellence in Fund Raising: A Comprehensive Guide to Principles, Strategies, and Methods

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HENRY A. ROSSO has almost five decades of experience as a fund raising professional. He is founder and director emeritus of The Fund Raising School, a program at the Center on Philanthropy at Indiana University. Rosso is the editor and lead author of Achieving Excellence in Fund Raising (Jossey-Bass, 1991), which won the 1992 Staley/Robeson/Ryan/St. Lawrence Prize for Research on Fund-Raising and Philanthropy presented by the National Society of Fund Raising Executives.
  • English

English

Part One: A Comprehensive Approach to Fund Raising.

1. A Philosophy of Fund Raising (Henry A. Rosso).

2. Understanding the Fund Raising Cycle (Henry A. Rosso).

Part Two: Preparing an Organization for Fund Raising.

3. Assessing Organizational Strengths and Vulnerabilities (Eugene R. Tempel).

4. Developing a Constituency: Where Fund Raising Begins (Henry A. Rosso).

5. Preparing a Case That Empowers Fund Raising (Henry A. Rosso).

Part Three: Key Methods for Raising Money.

6. The Annual Fund: A Building Block for Fund Raising (Henry A. Rosso).

7. The Power of Mail to Acquire, Renew, and Upgrade the Gift (Roger M. Craver).

8. Asset Building Through Capital Fund Raising (Henry A. Rosso).

9. Establishing a Planned Giving Program (Philip S. Brain, Jr.).

10. Seeking the Big Gift (Arthur C. Frantzreb).

Part Four: Managing the Fund Raising Process.

11. The Trustee's Role in Fund Raising (Henry A. Rosso).

12. Managing for Results (Kay Sprinkel Grace).

13. Leadership and Team Building (Kay Sprinkel Grace).

14. Thinking Strategically About Information (Sheree Parris Nudd).

15. Assessing Costs, Risks, and Results (Bonita M. Bergin).

16. How to Select and Use Fund Raising Consultants (Jane C. Geever).

Part Five: How to Research and Analyze Gift Sources.

17. How to Research and Analyze Individual Donors (Phyllis A. Allen).

18. Corporations as a Gift Market (K. Scott Sheldon).

19. Foundations as a Source of Support (K. Scott Sheldon).

20. Fund Raising at the Grass Roots Level (Kim Klein).

Part Six: Keys to Success in Fund Raising.

21. Standards and Ethics in Fund Raising (Robert E. Fogal).

22. Resources for Strengthening Fund Raising Skills (Kay Sprinkel Grace).

23. Putting It All Together: The Integrated Development Plan (Henry A. Rosso).

A. Seeking the Big Gift: Why People Do Not Give.

B. Seeking the Big Gift: Prevailing Assumptions.

C. Seeking the Big Gift: Deterrents to Success.

D. Seeking the Big Gift: What the Prospect Thinks.

E. Seeking the Big Gift: Solicitation Strategy.

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