Public Management Strategies: Guidelines for Managerial Effectiveness
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- Wiley
More About This Title Public Management Strategies: Guidelines for Managerial Effectiveness
English
PrefaceThe Authors
1. Understanding the Political Context of Public Management
2. The Foundations of Strategic Public Management
3. Managing Financial Resources: Looking Beyond the Budget
4. Marketing Strategies for Public Organizations
5. Managing Information Resources Strategically
6. Organization Design and Reorganization as Strategic Tools
7. Managing Interorganizational Relationships
8. Fostering Innovation in Government
Conclusion: The Strategic Public Manager
1. Understanding the Political Context of Public Management
2. The Foundations of Strategic Public Management
3. Managing Financial Resources: Looking Beyond the Budget
4. Marketing Strategies for Public Organizations
5. Managing Information Resources Strategically
6. Organization Design and Reorganization as Strategic Tools
7. Managing Interorganizational Relationships
8. Fostering Innovation in Government
Conclusion: The Strategic Public Manager
