Conducting a Successful Capital Campaign: A Comprehensive Fundraising Guide for Nonprofit Organizations
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More About This Title Conducting a Successful Capital Campaign: A Comprehensive Fundraising Guide for Nonprofit Organizations
English
An authoritative, systematic guide to planning and managing a successful capital campaign in any type of nonprofit organization. Dove draws on his extensive experience as a fund raising manager and consultant to offer winning strategies and formulas for streamlining the fund raising process and maximizing results. He offers practical, how-to advice for handling all phases of capital campaigns?from conducting an initial market analysis and getting board members involved to soliciting donors and ensuring ongoing commitment of key people. He identifies the key principles of a capital campaign?small or large, regional or national, and shows how these principles can be applied in any type of nonprofit organization.
English
1. The Key Components of a Capital Campaign
2. Preparing for a Campaign: Three Essential Steps
3. Roles of Leaders and Volunteers in the Campaign
4. Recruiting, Educating, and Motivating Volunteers
5. Building and Stating the Case for the Campaign
6. Constructing and Using the Major Gifts Chart
7. Establishing the Campaign Structure and Solicitation Process
8. Identifying, Researching, and Rating Campaign Donors
9. Cultivating and Soliciting Major Gift Prospects
10. Managing Campaign Logistics and Day-to-Day Operations
11. Successful Publications, Promotions, and Public Relations
12. Conducting the Campaign and Building on the Momentum
13. TrAnds Affecting the Future of Capital Campaigns
2. Preparing for a Campaign: Three Essential Steps
3. Roles of Leaders and Volunteers in the Campaign
4. Recruiting, Educating, and Motivating Volunteers
5. Building and Stating the Case for the Campaign
6. Constructing and Using the Major Gifts Chart
7. Establishing the Campaign Structure and Solicitation Process
8. Identifying, Researching, and Rating Campaign Donors
9. Cultivating and Soliciting Major Gift Prospects
10. Managing Campaign Logistics and Day-to-Day Operations
11. Successful Publications, Promotions, and Public Relations
12. Conducting the Campaign and Building on the Momentum
13. TrAnds Affecting the Future of Capital Campaigns
