Up the Organization: How to Stop the Corporation from Stifling People and Strangling Profits, Commemorative Edition
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More About This Title Up the Organization: How to Stop the Corporation from Stifling People and Strangling Profits, Commemorative Edition
English
Robert C. Townsend (d. 1998) drew upon his early experiences as a banker at American Express Co. to redirect Avis Rent-a-Car as president and chairman. Under his leadership, Avis experienced a celebrated turnaround, fueled by the "We Try Harder" advertising campaign. Townsend also worked as an executive at 20th Century Fox and was director at several companies, including Dun and Bradstreet and Radica Games. Townsend was a celebrity in his own right, and a frequent lecturer and talk-show guest.
English
Contents, Commemorative Edition v
Foreword vi
Warren Bennis
Publisher's Note xi
Robert Townsend's Cure for Management Heartburn xiii
Jim O'Toole
How Robert Townsend Talked Me out of Getting an MBA xvii
Bob Davids
Up the Publisher: On Editing Robert Townsend xxii
Robert Gottlieb
Contents,Original Edition xxxi
Up the Organization, Original Edition 1
Appendix A:Townsend's Third Degree in Leadership 161
Appendix B: No Reserved Parking:The Guerrilla Life of Robert Townsend 170
Robert Townsend Jr.
