Title Details

Up the Organization: How to Stop the Corporation from Stifling People and Strangling Profits, Commemorative Edition
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  • Wiley

More About This Title Up the Organization: How to Stop the Corporation from Stifling People and Strangling Profits, Commemorative Edition

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Robert C. Townsend (d. 1998) drew upon his early experiences as a banker at American Express Co. to redirect Avis Rent-a-Car as president and chairman. Under his leadership, Avis experienced a celebrated turnaround, fueled by the "We Try Harder" advertising campaign. Townsend also worked as an executive at 20th Century Fox and was director at several companies, including Dun and Bradstreet and Radica Games. Townsend was a celebrity in his own right, and a frequent lecturer and talk-show guest.

  • English

English

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