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Designing and Conducting Survey Research: A Comprehensive Guide, Third Edition
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  • Wiley

More About This Title Designing and Conducting Survey Research: A Comprehensive Guide, Third Edition

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Louis M. Rea is professor of city planning and director of the School¿of Public Administration and Urban Studies at San Diego State University. He is an established consultant to numerous municipal jurisdictions and private businesses and also has extensive experience as a researcher. Rea¿has taught graduate courses in statistical analysis, transportation planning, survey research, and urban and fiscal problems.

Richard A. Parker is professor in the School of Public Administration and Urban Studies at San Diego State University. He is also a market research and economic consultant to the public and private sectors. He specializes in survey research for housing, retail, commercial, recreational, and transportation development and for environmental, socioeconomic, demographic, and fiscal impact analyses.

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Figures, Tables, Exhibits, and Worksheets.

Preface.

The Authors.

PART ONE: DEVELOPING AND ADMINISTERING QUESTIONNAIRES.

1. An Overview of the Sample Survey Process.

2. Designing Effective Questionnaires: Basic Guidelines.

3. Developing Survey Questions.

4. Utilizing Focus Groups in the Survey Research Process.

PART TWO: ENSURING SCIENTIFIC ACCURACY.

5. Descriptive Statistics: Measures of Central Tendency and Dispersion.

6. The Theoretical Basis of Sampling.

7. Confidence Intervals and Basic Hypothesis Testing.

8. Determining the Sample Size.

9. Selecting a Representative Sample.

PART THREE: PRESENTING AND ANALYZING SURVEY RESULTS.

10. Analyzing Cross-Tabulated Data.

11. Testing the Difference Between Means.

12. Regression and Correlation.

13. Preparing an Effective Final Report.

Resource A: Table of Areas of a Standard Normal Distribution.

Resource B: Glossary.

Resource C: Answers to Selected Exercises.

Bibliography.

Index.

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English

Praise for the Previous Edition of Designing and Conducting Survey Research

"Clear, thorough, well-written, and eminently practical. Takes you step by step through all you need to know to conduct a survey or evaluate one and provides a basic understanding of the theoretical basis of sampling. The clarity of the book makes it a model for effective instruction and one that opens the road for those who must master the subject themselves."
--Norton Long, professor emeritus of political science, University of Missouri, St. Louis

"A basic tool for conducting survey research projects that any researcher can understand and use. Freed of confusing statistical theory yet comprehensive in approach with step-by-step details."
--John B. Sauvajot, Public management consultant and former deputy chief administrative officer, San Diego County

"Demystifies the arcane world of pollsters and survey research. Anyone who conducts surveys, hires survey consultants, reads reports, or makes policy based on survey data will benefit from this book."
--Robert J. Waste, Survey Research Center, California State University, Chico

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