Title Details

MAL WARWICK, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including The Five Strategies for Fundraising Success.

Motivating Your Audience.

Why People Respond to Fundraising Letters.

How a Fundraising Letter Is Like a Personal Visit.

What Donors Really Think About Fundraising Letters.

Characteristics of an Effective Fundraising Letter.

A Leisurely Tour Through One Successful Appeal.

The Letter Writer's Plan of Action.

What to Do Before You Write Any Fundraising Letter.

Eight Steps Toward Successful Fundraising Letters.

The Cardinal Rules of Fundraising Letters.

You're Writing for Results-Not for a Pulitzer Prize.

Customizing Your Appeal.

Recruiting New Donors: Starting Intimate Conversations with Strangers.

Welcoming New Donors: Treating People Like Part of the Family.

Appealing for Special Gifts: Bringing Your Case Down to Earth.

Asking for Year-End Contributions: Making the Most of the Holiday Spirit.

Soliciting High-Dollar Gifts: Framing the Case for Major Contributions.

Going for Bigger Gifts: Persuading Donors to Make an Extra Commitment.

Seeking Annual Gifts: Building Long-Term Loyalty, One Year at a Time.

Thanking Your Donors: Friend-Raising Before Fundraising.

The Letter Writer's Toolbox.

Sixty Successful Outer Envelope Teasers.

Fifty-Four Strong Leads for Fundraising Letters.

Ninety Ways to Use the Word "You" in a Fundraising Letter.

Sixty-Three Ways to Handle Awkward Copywriting Transitions.

Forty-One Powerful Ways to End a Fundraising Letter.

Fifty-Eight Ways to Start a P.S. in a Fundraising Letter.

Fifteen Ways How Not to Get Results.

Ten Other Books to Help You Write Successful Fundraising Letters.

"This book is the definitive guide for those working in the development, public relations, or marketing offices of colleges, hospitals, museums, and other nonprofit institutions; for their directors and board members, and for all those who simply want to get better results from their fundraising appeals." (Paul Wellstone, United States Senator, Minnesota)

"And I though I knew something about direct mail letters! Now I do, thanks to Mal's step-by-step guidance. This book is a gem. Mal's remarkable collection of wisdom and practical advice in his 'Letter Writer's Toolbox' alone is worth the purchase price. It contains everything you will ever need to know, beginning with envelope teasers, winning lead sentences, how to use 'you' multiple times, writing challenges, ending a letter well, writing a great P.S., etc., even how not to get results." (James M. Greenfield, author, Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers)

"If you want to learn about basketball, turn to Michael Jordan. If you want the ins and outs of investing, look to Warren Buffett. And, if you want to dramatically enhance your fundraising letters, turn to Mal Warwick—the undisputed master in the field." (Jerry Ciancolo, editor, Contributions Magazine)

"Another homerun for Mal Warwick . . . he has taken a great book and made it even better. Mal goes beyond conventional fundraising writing into the psyche of donors and what makes them tick." (Max L. Hart, director of fundraising, Disabled American Veterans)

"Mal Warwick's engaging writing style, combined with useful sample letters and a wealth of practical tips and helpful hints, makes How to Write Successful Fundraising Letters a must-have reference for any development officer." (Patricia P. Jackson, vice president, education, Council for Advancement and Support of Education (CASE))

"Mal Warwick has done it again. When the original first came out, it became my Bible. I discovered what direct mail was all about—Mal led me by the hand through every possible aspect of how to write successful letters. The book actually helped me in all my writing. Mal Warwick became my mentor and model. The revision, the new version, is even better." (Jerold Panas, author and consultant)

"This book is the definitive guide for those working in the development, public relations, or marketing offices of colleges, hospitals, museums, and other nonprofit institutions; for their directors and board members, and for all those who simply want to get better results from their fundraising appeals."—Paul Wellstone, United States Senator, Minnesota

"And I though I knew something about direct mail letters! Now I do, thanks to Mal's step-by-step guidance. This book is a gem. Mal's remarkable collection of wisdom and practical advice in his 'Letter Writer's Toolbox' alone is worth the purchase price. It contains everything you will ever need to know, beginning with envelope teasers, winning lead sentences, how to use 'you' multiple times, writing challenges, ending a letter well, writing a great P.S., etc., even how not to get results.'—James M. Greenfield, author, Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers

"If you want to learn about basketball, turn to Michael Jordan. If you want the ins and outs of investing, look to Warren Buffett. And, if you want to dramatically enhance your fundraising letters, turn to Mal Warwick—the undisputed master in the field."—Jerry Ciancolo, editor, Contributions Magazine

"Another homerun for Mal Warwick . . . he has taken a great book and made it even better. Mal goes beyond conventional fundraising writing into the psyche of donors and what makes them tick."—Max L. Hart, director of fundraising, Disabled American Veterans

"Mal Warwick's engaging writing style, combined with useful sample letters and a wealth of practical tips and helpful hints, makes How to Write Successful Fundraising Letters a must-have reference for any development officer."—Patricia P. Jackson, vice president, education, Council for Advancement and Support of Education (CASE)

"Mal Warwick has done it again. When the original first came out, it became my Bible. I discovered what direct mail was all about—Mal led me by the hand through every possible aspect of how to write successful letters. The book actually helped me in all my writing. Mal Warwick became my mentor and model. The revision, the new version, is even better."—Jerold Panas, author and consultant