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JOHN M. BRYSON is a professor of planning and public affairs at Hubert H. Humphrey Institute of Public Affairs, University of Minnesota. He is the author of the best-selling Strategic Planning for Public and Nonprofit Organizations (1988) and coauthor with Barbara C. Crosby of Leadership for the Common Good (1992), both from Jossey-Bass. FARNUM K. ALSTON is the founder and president of The Resources Company, an international consultant firm that specializes in strategic planning. He is a former deputy chief administrative officer of the City and County of San Francisco.

AN OVERVIEW.

Introduction: The Context and Process of Strategic Change.

THE 10 KEY STEPS IN STRATEGIC PLANNING.

Step 1: Initiate and Agree on a Strategic Planning Process.

Step 2: Clarify Organization Mandates.

Step 3: Identify and Understand Stakeholders: Develop and Refine Mission and Values.

Step 4: Identify Strengths and Weaknesses; Assess Opportunities and Threats.

Step 5: Identify and Frame Strategic Issues.

Step 6: Formulate Strategies to Manage the Issues.

Step 7: Review and Adopt the Strategic Plan.

Step 8: Establish an Effective Organizational Vision for the Future.

Step 9: Develop an Effective Implementation Process.

Step 10: Reassess Strategies and the Strategic Planning Process.

Resources:

A. Brainstorming Guidelines.

B. Show Card Guidelines.

C. Strategic Planning Workshop Equipment Checklist.

D. Conference Room Setup Checklist.

"Creating and Implementing Your Strategic Plan teaches how to become a strategic organization. It begins by carefully defining what a strategic plan is, what it is not, what it can and can't do, and interestingly enough, when it shouldn't be attempted. You don't 'read' Creating and Implementing Your Strategic Plan, you 'participate' in it. Creative exercises and thought-provoking worksheets lead the novice and the pro through a field-proven step-by-step approach to creating lasting strategic change in any organzation." (Mark Baughman, deputy director, California Department of Forestry and Fire Protection)