Reinventing Fundraising: Realizing the Potential of Women's Philanthropy
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More About This Title Reinventing Fundraising: Realizing the Potential of Women's Philanthropy

English

SONDRA C. SHAW is assistant vice president for external affairs at Western Michigan University. MARTHA A. TAYLOR is vice president of the University of Wisconsin Foundation and founder of its Council on Women's Giving of the Bascom Hill Society, the first such program at a large coeducational institution. Sondra C. Shaw and Martha A. Taylor are cofounders and co-directors of the National Network on Women as Philanthropists.

English

WOMEN: AN EMERGING FORCE IN PHILANTHROPY.

1. Women as Important Prospects.

2. The History of Women's Philanthropy.

3. Voices of Women Philanthropists.

CULTIVATING WOMEN DONORS.

4. How and Why Women Give.

5. Overcoming Barriers to Women's Giving.

6. Developing a Gender-Sensitive Fundraising Program.

7. Communicating with Women.

WOMEN AND MAJOR GIFTS.

8. Developing a Comprehensive Plan for Involving Women as Leaders and Donors.

9. Training Women Volunteers to Seek Major Gifts.

10. Reinventing the Capital Campaign.

11. Raising Funds from Women: Case Studies.

12. Working with Women of Wealth.

13. Conclusion: Realizing the Potential of Women's Philanthropy.

English

"Reinventing Fundraising is new, exciting, and fun to read. These two remarkable authors discuss and convey a great amount of information about a phenomenal part of American history--women's philanthropy and their volunteer spirit. This book is a must for volunteers, trustees, trust officers, attorneys, financial planners, and all professional fundraisers." (Brad Holmes, vice president for philanthropy, St. Luke's Medical Center, Milwaukee, Wisconsin)

``As one of the `new Older Women' so succinctly described in Reinventing Fundraising, I was intrigued with their realistic and positive assessment of my generation and our philanthropy quotient. These skilled fundraising professionals give us not only a textbook for their own colleagues, but also a gospel for us volunteer donors who aspire to maximize women's philanthropy and joy of giving. (Elizabeth S. Upjohn)
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