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The Unofficial Guide to Starting a Small Business, Second Edition
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More About This Title The Unofficial Guide to Starting a Small Business, Second Edition

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MARCIA LAYTON TURNER received an MBA from the University of Michigan and worked at the Eastman Kodak Company before founding her own marketing consulting firm, Layton & Co. She has been featured in such publications as Money, Entrepreneur, and USA Weekend, and she is the author of several books, including Kmart's Ten Deadly Sins and, most recently, Emeril!: Inside the Amazing Success of Today's Most Popular Chef, both from Wiley.
  • English

English

About the Author.

Introduction.

I. Do Your Homework First.

1. Starting from Scratch.

2. What Kind of Business Makes Sense for You?

II. Planning for Success.

3. Your Business Plan.

4. Financing Techniques.

III. Taking the Plunge.

5. Getting Up and Running.

6. Setting Up Shop.

7. Internal Management.

IV. A Marketing Mindset.

8. Pricing Strategies for Profitability.

9. Getting Business.

V. Beyond Start-Up: Managing for Growth.

10. Customer Service.

11. Pursuing Big Business.

12. Adding Staff.

13. Advisers and Partners.

VI. Other Types of Businesses.

14. Home-Based Business Basics.

15. Setting Up a Web-Based Business.

16. Investing in a Business Opportunity.

17. Buying an Existing Business.

VII. There’s More to Life Than Work.

18. Balancing Your Life.

A. Glossary.

B. List of Businesses to Start.

C. Important Documents.

D. Recommended Reading.

E. Resources.

F. Business Contacts.

Index.

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