Title Details

About the Author Jason R. Rich ([email protected]; www.jasonrich.com), 33, is a freelance writer, author, and newspaper and magazine columnist. Jason has written a number of books on business-related issues, including The Unofficial Guide to Starting a Business Online (IDG Books, 2000) and The Unofficial Guide to Earning What You Deserve (IDG Books, 1999); Job Hunting for the Utterly Confused (McGraw-Hill, 1998); Great Resumes (Learning Express, 2000); and First Job, Great Job: America's Hottest Business Leaders Share Their Secrets (Macmillan, 1996/iUniverse, 2000). For the Sunday Boston Herald newspaper, Jason writes a weekly column covering all aspects of the job search process. He also contributes career-related feature articles to National Business Employment Weekly, the Wall Street Journal's Managing Your Career, and other national publications. Jason is the president of Teen Talk Communications and Teen Talk Management, Inc., and is one of the country's leading experts on video games, computer games, and interactive entertainment, having authored or contributed to over two dozen best-selling computer and video game strategy guides. His articles have also appeared in Disney Adventures, the Chicago Tribune, ESPN Magazine, GameWeek, Beckett's Pokémon Collector, and Parents' Choice. In 1988, Jason created the Celebrity Teen Talk nationally syndicated newspaper column. Jason was also a contributing producer and feature host of the weekly, Peabody Award—winning "Kid Company" radio show (WBZ-AM 1030), and the associate producer of the four-time Emmy Award—winning "Kids Talk Sports" television show. Aside from his writing, Jason currently manages the pop "boy band" known as B-Factor.

The Unofficial Guide Reader's Bill of Rights.

About the Author.

The Unofficial Guide Panel of Experts.

Introduction.

PART I. Understand OnLine Marketing.

1. Marketing and Your Business.

2. Seize Online Opportunities.

PART II. Create a Powerful Web Site.

3. Define Your Domain, Design Your Site.

4. Enhance Your Web Site.

PART III. Reach Your Customers.

5. Banner Advertising.

6. More Online Marketing.

7. Public Relations Online.

PART IV. Learn From the Pros.

8. Marketing Executives and Content Syndicators Share Their Secrets.

9. Online Marketing and PR Experts Speak Out.

10. Learn From the Experience of Others.

Appendix A: Associations.

Appendix B: Recommended Reading List.

Index.