Title Details

Introduction.

Part I: The eBay Story and How It Can Help You.

Chapter 1: eBay’s Business Model.

Chapter 2: Highs and Lows in eBay History.

Part II: Getting Started: The eBay Basics.

Chapter 3: Registering and Assembling the Tools You Need.

Chapter 4: Exploring eBay: Beyond the Site Map.

Chapter 5: Understanding eBay Auction Types.

Chapter 6: Personalizing Your eBay Experience.

Chapter 7: Joining the eBay Community.

Part III: Buying Practically Anything You Want on eBay.

Chapter 8: Researching Before You Bid: Comparison Shopping.

Chapter 9: Locating and Buying Just about Anything.

Chapter 10: Bidding Strategies.

Chapter 11: Bidding on High-Ticket Items.

Chapter 12: Tracking Auctions Anytime, Anywhere.

Part IV: Selling on eBay.

Chapter 13: Choosing the Right Things to Sell.

Chapter 14: Assembling Your Tools and Opening a Seller’s Account.

Chapter 15: Creating Sales Listings That Sell.

Chapter 16: Managing Your Current eBay Sales.

Chapter 17: Making the Feedback System Work for You.

Chapter 18: Capturing Digital Images That Attract Bids.

Chapter 19: Accepting Online Payments.

Chapter 20: Packing and Shipping Like a Pro.

Chapter 21: Legal, Tax, and Accounting Needs .

Part V: How eBay Can Help You Run a Business.

Chapter 22: Turning Your Hobby into an eBay Business.

Chapter 23: Strategic Purchasing to Build Your Inventory.

Chapter 24: Tools for Managing Multiple Sales.

Chapter 25: Formatting Auction Listings.

Chapter 26: Creating a Business Web Site to Boost eBay Sales.

Chapter 27: Finding or Providing Professional Help.

Chapter 28: Developing eBay Business Applications.

Part VI: Troubleshooting.

Chapter 29: Problems with Questionable Listings.

Chapter 30: Problems with Completed Transactions.

Chapter 31: Avoiding Licensing, Legal, and Other Trouble.

Part VII: Appendixes.

Appendix A: eBay Lingo.

Appendix B: Hardware and Software You Need.

Appendix C: eBay and Auction-Related Web Sites.

Appendix D: Basic HTML Markup Terms.

Appendix E: Digital Photo Hosting Services.

Index.