Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible
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More About This Title Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible
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David LaBonte is President and owner of Ad Matrix, a California-based marketing and advertising agency. He has more than thirty years of experience in marketing, advertising, and branding, and has worked on such widely known brands as Fantastic Sams, Intel, Mitsubishi, Texas Instruments, MADD, GE/Sanyo, Crystal Geyser, Sunkist, and Motorola.
To request a speaking engagement with Mr. LaBonte or for more information on Shiny Objects Marketing Workshops, go to www.shinyobjectsmarketing.com
English
About the Author.
Preface.
What's the Big Deal?
Chapter 1: What Can You Expect from This Book?
Chapter 2: Origins of Shiny Objects.
Chapter 3: Why Are We Attracted to Shiny Objects?
Chapter 4: Shiny Objects in Our Lives.
Chapter 5: Traditional Persuasion Theory versus Shiny Objects.
Chapter 6: Shiny Object Quadrants.
Chapter 7: Five Facets of Shiny Objects.
Chapter 8: Brands as Shiny Objects.
Chapter 9: What Gets in the Way of Shiny Objects?
Chapter 10. In a Room Full of Shiny Objects, How Do You Get Yours Noticed?
Chapter 11. Now What?
References.
Index.
