Title Details

Preface.

Acknowledgments.

Section I: Starting Your Business.

Part I: Genesis.

Chapter 1: In the Beginning.

Chapter 2: Choosing the Right Business.

Chapter 3: Buying an Existing Business.

Chapter 4: Understanding Your Potential Market.

Chapter 5: Calculating Your Startup Costs.

Chapter 6: Writing a Winning Business Plan.

Chapter 7: Structuring Your Business.

Chapter 8: The Money Hunt.

Chapter 9: Getting Help

Part II: Opening Up Shop.

Chapter 10: Location, Location, Location.

Chapter 11: Branding 101.

Chapter 12: Products and Inventory.

Chapter 13: Savvy Pricing Strategies.

Part III: Franchises.

Chapter 14: Selecting the Right Franchise.

Chapter 15: Secrets of Franchise Success.

Part IV: Home-Based Businesses.

Chapter 16: The Home-Based Business.

Chapter 17: Successful Home-Based Business Strategies.

Part V: Business On A Shoestring.

Chapter 18: The Shoestring Entrepreneur.

Chapter 19: Marketing on a Shoestring.

Section II: Running Your Business.

Part I: Small Business in the Twenty-First Century.

Chapter 20: Our Flat World.

Chapter 21: The Green Business.

Chapter 22: The New Customer.

Part II: Money.

Chapter 23: Accounting Ease.

Chapter 24: Making a Profit.

Chapter 25: Getting and Extending Credit.

Chapter 26: Insurance.

Chapter 27: Getting a Handle on Taxes.

Part III: Management.

Chapter 28: Hiring and Firing.

Chapter 29: Pay and Benefits.

Chapter 30: Training and Motivating Your Staff.

Chapter 31: Exemplary Customer Service.

Chapter 32: Negotiate Like a Lawyer.

Chapter 33: Legal-Ease I.

Chapter 34: Legal-Ease II.

Part IV: Technology.

Chapter 35: Managing Your Technology.

Chapter 36: Small Office Mobility.

Chapter 37: Small Business Software.

Section III: Growing Your Business.

Part I: Advertising And Marketing.

Chapter 38: Advertising Strategies.

Chapter 39: Marketing Muscle.

Chapter 40: Advanced Marketing and Advertising.

Part II: E-COMMERCE.

Chapter 41: Creating Your Web Site.

Chapter 42: E-Business Essentials.

Chapter 43: Advanced E-Marketing.

Part III: Growth Strategies.

Chapter 44: Developing New Channels and Multiple Profit Centers.

Chapter 45: Secrets of Sales Superstars.

Chapter 46: Small to Big.

Chapter 47: Selling to Small Business.

Chapter 48: Exodus.

Part IV: Strategies for Small Business Success.

Chapter 49: Small Business Success Secrets.

Chapter 50: The Visionary Small Business.

Appendixes.

Appendix A: How I Became an Entrepreneur.

Appendix B: Sample Business Plan.

Index.