International Marketing Research 2e
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More About This Title International Marketing Research 2e
English
Marketing Research in a Global Environment.
Designing International Marketing Research.
Secondary Data Sources.
Uses of Secondary Data.
Issues in Collecting Primary Data.
Non-survey Data Collection Techniques.
Survey Research: Instrument Design.
Sampling and Data Collection.
Multi-country Scale Development.
Analysis of Multi-country Data.
Assessing Differences in the Structure of Variables.
The International Marketing Information System.
Challenges Facing International Marketing Research.
Future Directions in Internationalm Marketing Research.
Indexes.
Acknowledgements.
Designing International Marketing Research.
Secondary Data Sources.
Uses of Secondary Data.
Issues in Collecting Primary Data.
Non-survey Data Collection Techniques.
Survey Research: Instrument Design.
Sampling and Data Collection.
Multi-country Scale Development.
Analysis of Multi-country Data.
Assessing Differences in the Structure of Variables.
The International Marketing Information System.
Challenges Facing International Marketing Research.
Future Directions in Internationalm Marketing Research.
Indexes.
Acknowledgements.
