Rights Contact Login For More Details
- Wiley
More About This Title Unofficial Guide to Starting a Small Business
- English
English
The Unofficial Guide Panel of Experts.
Introduction.
I. Do Your Homework First.
1. Starting from Scratch.
2. What Kind of Business Makes Sense for You?
II. Planning for Success.
3. Your Business Plan.
4. Financing Techniques.
III. Taking the Plunge.
5. Getting Up and Running.
6. Setting Up Shop.
7. Internal Management.
IV. A Marketing Mindset.
8. Pricing Strategies for Profitability.
9. Getting Business.
V. Beyond Start-Up: Managing for Growth.
10. Customer Service.
11. Pursuing Big Business.
12. Adding Staff.
13. Advisors and Partners.
VI. Other Types of Businesses.
14. Home-Based Business Basics.
15. Setting Up a Web-Based Business.
16. Investing in a Business Opportunity.
17. Buying an Existing Business.
VII. There More to Life Than Work.
18. Balancing Your Life.
A. Glossary.
B. List of Businesses to Start.
C. Important Documents.
D. Decommended Reading.
E. Resources.
F. Business Contacts.
Index.