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More About This Title Hospitality Marketing Management, Sixth Edition
English
English
Preface
Part 1 Introduction to Hospitality Marketing
Chapter 1 The Functions of Marketing
Chapter 2 Introduction to Hospitality Services Marketing
Part 2 Understanding and Targeting Hospitality Consumers
Chapter 3 Understanding the Behavior of Hospitality Consumers
Chapter 4 Market Segmentation and Positioning
Part 3 Marketing Planning and Information
Chapter 5 Developing a Marketing Plan
Chapter 6 Information Systems for Marketing Decisions
Part 4 Product-Service Mix and Distribution Strategies
Chapter 7 Developing New Products and Services
Chapter 8 Managing Products and Services
Chapter 9 Marketing Channels
Chapter 10 Electronic Commerce
Part 5 Promotions Strategy
Chapter 11 Promotion and Advertising
Chapter 12 Advertising and Media Planning
Chapter 13 Sales Promotions, Merchandising, and Public Relations
Chapter 14 Personal Selling
Part 6 Pricing Strategy and Destination Marketing
Chapter 15 Pricing Strategy
Chapter 16 Destination Marketing
Glossary
Index
