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- Wiley
More About This Title The Power of Positive Profit: How You Can ImproveAny Bottom Line in Sales, Marketing, and Management
English
English
Preface by Walter J. Reinhart.
Introduction.
Chapter One: Overcoming a Shaky Start: Millennium Novum.
Chapter Two: Every Business Needs It: Margin.
Chapter Three: Issues Affecting Healthy Margins in Sales.
Chapter Four: The Weapon of Math Instruction.
Chapter Five: Balancing Your Company’s Selling and Management Efforts.
Chapter Six: Now for Some Real Bulletproofing.
Chapter Seven: Why Your Perceived Value Beats Product Quality.
Chapter Eight: How Salespeople Can Sell Higher.
Chapter Nine: Getting Higher Market Prices.
Chapter Ten: Price Wars and Profit.
Chapter Eleven: Price War Recuperation.
Chapter Twelve: Pricing for Profit in the Market.
Chapter Thirteen: For Hard Times Have a Plan B.
Chapter Fourteen: Cash Flow: Indicator of Financial Health.
Chapter Fifteen: The Social Damage of Profit Failure.
Chapter Sixteen: The Delight of Positive Profit.
Chapter Seventeen: Responsibilities Attached to Profit Making.
Appendix A: MoneyMath Figures and Tables.
Appendix B: Financial Management Questionnaire.
Appendix C: 101 Price Management Questions.
Acknowledgments.
Bibliography and Recommended Reading.
Index.
About the Author.
