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More About This Title Bumblebees Can't Fly: Seven Simple Strategies forMaking the Impossible Possible
English
Siskind has written hundreds of articles for trade and consumer publications, including The Globe and Mail, Marketing, and Exhibitor Magazine. He is also the author of the bestselling books Making Contact and The Power of Exhibit Marketing.
English
Introduction.
Flight of the Bumblebee.
What Is Common Sense?
The Strategies.
Strategy #1.
Doubt the Obvious.
Truth versus Myth.
The Lesson of Copernicus.
Making Sense of Strategy #1.
Conclusion.
Strategy #2.
Let Your Reach Exceeed Your Grasp.
Order Out of Chaos.
The Sixth Sense.
The Hierarchy of Needs.
Making Sense of Strategy #2.
Conclusion.
Strategy #3.
Know Yourself.
The VE Scale.
The IE Scale.
The Middle Path Is Often the Best.
Making Sense of Strategy #3.
Conclusion.
Strategy #4.
Transform Information into Knowledge.
The Path to Acquiring Knowledge.
The Three Guiding Principles.
Sense of Purpose.
Commitment.
Inner Strength.
Making Sense of Strategy #4.
Conclusion.
Strategy #5.
Embrace the Unexpected.
Taking Responsibility and Taking Control.
Exercising Strategy #5.
A Few More Success Stories.
hearing Your Inner Voice.
Making Sense of Strategy #5.
Conclusion.
Strategy #6.
Stay on Course.
Keep It Simple.
Making Sense of Strategy #6.
Conclusion.
Strategy #7.
Don't Be Afraid to Change Horses in Midstream.
put a new SPIN on a Losing Situation.
S=Sense: Here Comes That Inner Voice Again.
P=Performance: Messages Determine Actions.
I=Impact: The Critic on Demand.
Listen to Your Critic.
Actions have Consequences.
N=Need: Back to the Beginning.
Making Sense of Strategy #7.
Conclusion.
Where Do You Go from Here?
Epilogue.
Continuing the Search for Common Sense.
Index.
