Title Details

Credits vi

About the Author vii

Introduction: The Rise of the Personal xix

Immediacy and the Rise of the Social Consumer xx

A Cautionary Tale xxi

Emotions and Relationship Rituals xxiii

Part One: Twitter, You've Come a Long Way 1

Chapter 1: A Twitter-Centric Landscape 5

Chapter 2: 'Less' Is the New 'More' 15

Part Two: Creating and Showcasing Your Brand 21

Chapter 3: Building Brand 'You' 25

Chapter 4: Secrets of a Great Twitter Profile 43

Chapter 5: The Four Types of Tweets and Why They Matter 55

Chapter 6: Building Your Followers: Quality Versus Quantity 67

Chapter 7: Creating Your Twittertorial Calendar 77

Chapter 8: Your Brand, Your Show 87

Chapter 9: A Geography Lesson: The Global Power of Twitter 101

Chapter 10: Beyond Hashtags: Make Your Brand 113

Part Three: Twitter Branding Showcase Stories 123

Chapter 11: Empowering Health Care 127

Chapter 12: Changing the Job Market One Tweet at a Time 137

Chapter 13: Making Twitter Your Personal Brand Diary 143

Chapter 14: Social Media Entrepreneur at 17 157

Chapter 15: Meet the Twitter Ninja 165

Chapter 16: Tweeting around the World 179

Chapter 17: Putting Her Personal Brand in the Pink 189

Chapter 18: The 'Green' Giant of Twitter 199

Chapter 19: Twitter to the Power of Two 209

Part Four: Twitter Toolkit: Supercharge Your Brand 219

Chapter 20: Twitter Clients and Directories 223

Chapter 21: Curation Tools 233

Chapter 22: Metrics and Analysis Tools 243

Chapter 23: Miscellaneous Tools 251

Index 257