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More About This Title The End of Advertising as We Know It
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ARMIN BROTT has co-written books on business with some of today’s highest profile industry leaders, and is also a bestselling author in his own right. His other titles include The Expectant Father: Facts, Tips, and Advice for Dads-to-Be, The New Father: A Dad’s Guide to the First Year, and The New Father: A Dad’s Guide to the Toddler Years.
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2. Success Can Be Deadly - Don't Take Your Brand Awareness For Granted.
3. Fish Where the Fish Are.
4. Celebrity Endorsers, Spokespeople, and Icons: When to Use 'Em, When Not To.
5. Packaging Matters - It's Your Last, Best Shot, So Make it a Good One.
6. To Sponsor or Not to Sponsor; That's the Question.
7. Free Media - Your Best Friend or Your Worst Enemy.
8. Making Your Employees Part of Your Message and Your Product.
9. The Proof is in the Pudding.
10. Never Miss Another Opportunity.
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"...a valuable challenge to assumptions..." (Research, January 2004)