Attention!: How to Interrupt, Yell, Whisper, andTouch Consumers (an Adweek book)
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More About This Title Attention!: How to Interrupt, Yell, Whisper, andTouch Consumers (an Adweek book)
English
KEN SACHARIN is Executive Vice President, Media Director for The Media Edge, San Francisco. The Media Edge is the world's fourth-largest media services firm; their clients include AT&T, Sony, Adobe, Chevron, and United Airlines. Sacharin is a graduate of Columbia University. His research reports have been quoted in the New York Times, Fortune, and Advertising Age.
English
THE POWER OF MARKETING IS ERODING...FROM LACK OF ATTENTION.
What's Wrong with Yesterday's Marketing?
What Marketers Need Today.
GETTING ATTENTION IN A CROWDED ROOM: THE TECHNIQUES OF ATTENTION MECHANICS.
Entering the Crowded Room.
Interrupt Politely.
Pay for It.
Be Brief.
Yell Occasionally.
Whisper.
Be Different.
Touch.
Tell a Story.
Mingle.
Network.
Building a Networked Communications Plan.
ATTENTION MECHANICS: HOW TO GET STARTED.
The Tools of Attention Mechanics.
Measurement.
Conclusion.
Notes.
Acknowledgments.
Index.
What's Wrong with Yesterday's Marketing?
What Marketers Need Today.
GETTING ATTENTION IN A CROWDED ROOM: THE TECHNIQUES OF ATTENTION MECHANICS.
Entering the Crowded Room.
Interrupt Politely.
Pay for It.
Be Brief.
Yell Occasionally.
Whisper.
Be Different.
Touch.
Tell a Story.
Mingle.
Network.
Building a Networked Communications Plan.
ATTENTION MECHANICS: HOW TO GET STARTED.
The Tools of Attention Mechanics.
Measurement.
Conclusion.
Notes.
Acknowledgments.
Index.
English
"This is a book to read - quite quickly - and learn from." (Admap, March 2001)
