Managing the Demand-Supply Chain: Value Innovations for Customer Satisfaction
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More About This Title Managing the Demand-Supply Chain: Value Innovations for Customer Satisfaction

English

WILLIAM E. HOOVER Jr. is a Director in McKinsey & Company's Copenhagen office and former leader of McKinsey's European Operations practice.
EERO ELORANTA is Professor of Industrial Management and the head of the Industrial Engineering Department at Helsinki University of Technology.
JAN HOLMSTRÖM is a researcher at McKinsey & Company and at Helsinki University of Technology.
KATI HUTTUNEN is a head of Customer Relationship Management at Nokia's E-business Development division.

English

Introduction.

Demand and Supply Chains--The New Supply Chain Management.

Value Thresholds and Traps.

Reshaping Your Value Offering--How to Do It.

Excellence through Demand-Supply Chain Management.

Operational Effectiveness--Know Your Own Demand Chain.

Microcosms--Collaborate to Implement Effectively.

Managing Information Technology--How to Stretch Your Business to Its Full Potential.

Information Technology Value Capture--Linking IT Seamlessly to Business Opportunity.

Wireless Communication Revolutionizes the Demand-Supply Chain.

Index.
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