The Conference Board Challenge to Business: Industry Leaders Speak Their Minds
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More About This Title The Conference Board Challenge to Business: Industry Leaders Speak Their Minds
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PETER KRASS, a freelance writer and editor who lives in New Hampshire, is the editor of all six volumes in Wiley's Wisdom Series. He has contributed extensively to Investor's Business Daily.
English
Partial Table of Content:
LEADERSHIP DYNAMICS.
Robert Townsend: Townsend's Third Degree in Leadership.
William T. Esrey: Leadership in the Next Century.
Warren G. Bennis: Leaders and Visions: Orchestrating the Corporate Culture.
PRINCIPLES OF MANAGEMENT.
Andrew S. Grove: Elephants Can So Dance.
Peter F. Drucker: The Rise of the Knowledge Worker.
Richard Branson: The Virgin Iconoclast.
MARKETING AND BRAND-BUILDING.
Akio Morita: Moving Up in Marketing by Getting Down to Basics.
Howard J. Morgens: Advertising from a Management Viewpoint.
CORPORATE CITIZENSHIP BRINGS SUCCESS.
Robert D. Haas: Ethics: A Global Business Challenge.
Raymond V. Gilmartin: An Ethics Prescription for Success.
CONQUERING TECHNOLOGY.
Charles B. Wang: What CEOs Don't Know.
THE DRIVE FOR QUALITY AND PROFITS.
Joseph M. Juran: Strategies for World-Class Quality.
STRATEGIC GROWTH.
Jim Koch: Brewing Up Growth: An Innovator's Tale.
Rebecca P. Mark: Risky Business.
BREAKING THROUGH BUREAUCRACY.
Lawrence A. Bossidy: Why Do We Waste Time Doing This?
Emmanuel A. Kampouris: A Case Study in Reengineering.
Tom Peters: Letting Go of Controls.
Acknowledgments.
Appendices.
Notes.
Credits and Sources.
Index.
LEADERSHIP DYNAMICS.
Robert Townsend: Townsend's Third Degree in Leadership.
William T. Esrey: Leadership in the Next Century.
Warren G. Bennis: Leaders and Visions: Orchestrating the Corporate Culture.
PRINCIPLES OF MANAGEMENT.
Andrew S. Grove: Elephants Can So Dance.
Peter F. Drucker: The Rise of the Knowledge Worker.
Richard Branson: The Virgin Iconoclast.
MARKETING AND BRAND-BUILDING.
Akio Morita: Moving Up in Marketing by Getting Down to Basics.
Howard J. Morgens: Advertising from a Management Viewpoint.
CORPORATE CITIZENSHIP BRINGS SUCCESS.
Robert D. Haas: Ethics: A Global Business Challenge.
Raymond V. Gilmartin: An Ethics Prescription for Success.
CONQUERING TECHNOLOGY.
Charles B. Wang: What CEOs Don't Know.
THE DRIVE FOR QUALITY AND PROFITS.
Joseph M. Juran: Strategies for World-Class Quality.
STRATEGIC GROWTH.
Jim Koch: Brewing Up Growth: An Innovator's Tale.
Rebecca P. Mark: Risky Business.
BREAKING THROUGH BUREAUCRACY.
Lawrence A. Bossidy: Why Do We Waste Time Doing This?
Emmanuel A. Kampouris: A Case Study in Reengineering.
Tom Peters: Letting Go of Controls.
Acknowledgments.
Appendices.
Notes.
Credits and Sources.
Index.
