Playing For Profit: How Digital Entertainment is Making Big Business Out of Child's Play
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More About This Title Playing For Profit: How Digital Entertainment is Making Big Business Out of Child's Play

English

ALICE LaPLANTE is an award-winning computer industry journalist. Formerly the news editor for InfoWorld, her technology and management articles have appeared in Forbes ASAP, Business Week, ComputerWorld, and PC World.

RICH SEIDNER is an international media consultant with more than thirty years in the technology business.

English

EVERYTHING'S UP FOR GRABS.

What's Going On?

The Wild, Wild West.

Let's Get Personal.

It's a Small World after All.

NEW TRICKS FOR OLD PETS.

Stop Making Waves.

It Ain't Groovy.

Tube or Not Tube.

Computer Games for the Rest of Us.

ADAPT OR DIE.

Brought to You by...(Ads).

Brought to You by...(Networks).

Family Feud.

So, What's the Story?

New Playrooms.

Epilogue: Expect the Unexpected.

Index.

About the Authors.
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