No-Nonsense Marketing: 101 Practical Ways to Win and Keep Customers
Rights Contact Login For More Details
- Wiley
More About This Title No-Nonsense Marketing: 101 Practical Ways to Win and Keep Customers
English
VICTOR H. PRUSHAN is the founder and head of VHP Associates, a marketing consulting firm based in Thousand Oaks, California, whose clients range from small service firms to high-tech and Fortune 500 manufacturing companies. An active speaker who presents seminars and workshops on marketing management and competitive strategies, he has over 30 years of marketing experience as a consultant and with companies such as Texas Instruments and Litton Industries.
English
The View from the Top.
Dealing with a Competitive World.
Good Planning is Good Marketing.
Looking for Markets and Customers.
Caring for Customers.
There's Nothing Like a Good Product.
It All Gets Down to Price.
Promoting Your Business: Getting Out the Word.
Working with Distributors--More Feet on the Street.
Managing the Marketing Team.
Success and the Sales Force.
God Is in the Details.
Some Concluding Thoughts.
Index.
Dealing with a Competitive World.
Good Planning is Good Marketing.
Looking for Markets and Customers.
Caring for Customers.
There's Nothing Like a Good Product.
It All Gets Down to Price.
Promoting Your Business: Getting Out the Word.
Working with Distributors--More Feet on the Street.
Managing the Marketing Team.
Success and the Sales Force.
God Is in the Details.
Some Concluding Thoughts.
Index.
