Thinking Out of the Box: How to Market Your Company into the Future
Rights Contact Login For More Details
- Wiley
More About This Title Thinking Out of the Box: How to Market Your Company into the Future
English
KATHY C. YOHALEM is President and Founder of Yohalem Ltd., a global strategic marketing company specializing in multimedia, communications, consumer products, retailing, and fashion-related companies. Her clients have included a who's who of Fortune 500 companies, among them Sears, Roebuck and Co., Sara Lee, and Dockers/Levi's. She is the CEO of C-Source Communications LLC, a Coopers & Lybrand company. She also serves as Director of Strategic Marketing, New Business Development, and as a management consultant with Coopers & Lybrand, LLP.
English
Partial table of contents:
CREATING THE VISION.
Are You Ready for the Twenty-First Century?
Where's Your Curiosity?
LINKING THE STRATEGIC VALUE CHAIN.
How to Find Your Competitive Advantage: LINKS--Leverage Ideas to Navigate Key Strategies.
The Vision Thing.
Mission Possible.
The Culture Factor.
Infrastructure: Framework for the Future.
The Organization.
Operations: A Strategic Tool.
THINKING OUT OF THE BOX: LET'S GET SPECIFIC.
Strategic Design: A Map for Success.
Take Control!
DOES BRAND EQUITY DRIVE YOUR BUSINESS?
Brand Analysis and Strategy: Put Your Brand on the Couch.
CYBERTRAKS.
Consumer Trends: Cybertraks to the Future.
Cybertrak--Electronic Commerce: Fact or Fiction?
Appendix.
About the Author.
Index.
CREATING THE VISION.
Are You Ready for the Twenty-First Century?
Where's Your Curiosity?
LINKING THE STRATEGIC VALUE CHAIN.
How to Find Your Competitive Advantage: LINKS--Leverage Ideas to Navigate Key Strategies.
The Vision Thing.
Mission Possible.
The Culture Factor.
Infrastructure: Framework for the Future.
The Organization.
Operations: A Strategic Tool.
THINKING OUT OF THE BOX: LET'S GET SPECIFIC.
Strategic Design: A Map for Success.
Take Control!
DOES BRAND EQUITY DRIVE YOUR BUSINESS?
Brand Analysis and Strategy: Put Your Brand on the Couch.
CYBERTRAKS.
Consumer Trends: Cybertraks to the Future.
Cybertrak--Electronic Commerce: Fact or Fiction?
Appendix.
About the Author.
Index.
