The Next Step in Database Marketing: Consumer Guided Marketing
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More About This Title The Next Step in Database Marketing: Consumer Guided Marketing
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DICK SHAVER has been known internationally as a specialist in strategic planning, training seminars, and creative concept and copy for database marketing since 1975. His client list has ranged from Fortune 500s such as American Express, DEC, General Electric and Hilton International, to cutting-edge database marketers such as Fingerhut and Reader's Digest, to niche players such as Toys to Grow On and the Washington Post, to non-profits such as Unicef and World Wildlife Fund.
English
Partial table of contents:
THE EVOLUTION OF CONSUMER GUIDED MARKETING.
Database Marketing, Privacy, Profits, and You.
Catch 22: Solving the Junk Mail Problem Creates the Privacy Problem!
Why Hasn't This Solution Been Tried Before?
Why Consumer Guided Marketing Self-Funds, Then Catapults Profits.
THE DIRECT MAIL PACKAGE IN CONSUMER GUIDED MARKETING.
The Personal Medium: Foundation for All Database-Driven Direct Mail.
How the Envelope Should Look.
What the Envelope Should Say.
How the Letter Should Look.
What the Letter Should Say and How It Should Say It.
Consumer Guided Letters in the New Mailing Dialogue.
Why Consumer Guided Marketing?
Index.
THE EVOLUTION OF CONSUMER GUIDED MARKETING.
Database Marketing, Privacy, Profits, and You.
Catch 22: Solving the Junk Mail Problem Creates the Privacy Problem!
Why Hasn't This Solution Been Tried Before?
Why Consumer Guided Marketing Self-Funds, Then Catapults Profits.
THE DIRECT MAIL PACKAGE IN CONSUMER GUIDED MARKETING.
The Personal Medium: Foundation for All Database-Driven Direct Mail.
How the Envelope Should Look.
What the Envelope Should Say.
How the Letter Should Look.
What the Letter Should Say and How It Should Say It.
Consumer Guided Letters in the New Mailing Dialogue.
Why Consumer Guided Marketing?
Index.
