The 10 Hottest Consulting Practices: What They Are, How to Get Into Them
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More About This Title The 10 Hottest Consulting Practices: What They Are, How to Get Into Them
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RON TEPPER is a veteran consultant, publicist, writer, and marketing specialist with over 25 years in the field. As a consultant, he has represented some of the top personalities and companies in the country--from the Beatles to Prudential Real Estate. He has written numerous Wiley books, including Become a Top Consultant, The Consultant's Proposal, Fee, and Contract Problem-Solver, and Power Resumes.
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Consulting--Where It Is, Where It Is Going and Why These 10 Fields Are Hot.
Getting Started and How the 10 Did It.
The Marketing Steps--From Prospecting to Relationship Marketing.
How to Deal with Clients--The New Attitudes.
Writing Proposals, Setting Fees, and Billing.
The Great Pitfalls.
Sample Proposals, Direct Mail, and Other Key Written Ingredients.
Index.
Getting Started and How the 10 Did It.
The Marketing Steps--From Prospecting to Relationship Marketing.
How to Deal with Clients--The New Attitudes.
Writing Proposals, Setting Fees, and Billing.
The Great Pitfalls.
Sample Proposals, Direct Mail, and Other Key Written Ingredients.
Index.
