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- Wiley
More About This Title Trump University Entrepreneurship 101
English
Author Information:
Michael E. Gordon has had a diverse professional career in areas of science, entrepreneurship and education. He received a PhD from the Massachusetts Institute o f Technology. After twelve years in corporate research and senior management, he pursued an entrepreneurial career. One of the companies he founded was sold to a public British company.
Mike is the founder and president of The Center for Competitive Success, a consulting firm that coaches and trains executives and senior managers on entrepreneurial leadership, global corporate entrepreneurship, corporate revitalization, and strategies for competitive advantage. He is an adjunct professor at Babson College, the Harvard University Extension School and the International School of Management in Paris, as well as a faculty member of Trump University.
English
English
Acknowledgments.
Introduction: Buckle Up for Your Fantastic Voyage.
Chapter 1 Trump on Entrepreneurship.
Chapter 2 Unleash Your Entrepreneurial Power.
Chapter 3 Feel the Fear—Do It Anyway.
Chapter 4 Start Right—Build on the CUSTOMER Model.
Chapter 5 Scour the World for Ideas.
Chapter 6 Select One (And Only One) Opportunity.
Chapter 7 Bootstrap.
Chapter 8 Plan for the War with Your Competitors.
Chapter 9 Design Your Money Machine.
Chapter 10 Virtualize and Globalize.
Chapter 11 Do Well and Do Good.
Chapter 12 Devise a Winning Strategy.
Chapter 13 Project Your Growth and Profitability.
Chapter 14 Mobilize Powerful Resources Quickly.
Chapter 15 Develop a Simple, Effective Business Plan.
Chapter 16 Become a Win-Win Negotiator.
Chapter 17 Raise Money.
Chapter 18 Fixate on the Customer.
Chapter 19 Launch Your Venture!
Chapter 20 Suffer Growing Pains Joyfully.
Notes.
Index.
