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- Wiley
More About This Title The Fattening of America: How The Economy Makes Us Fat, If It Matters, and What To Do About It
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Laurie Zuckerman left her corporate PR job in 1999 to make writing her full-time career. She contributes columns and feature articles to a number of business journals and lifestyle magazines, and writes for businesses ranging from Fortune 500s to startups, with a focus on health care, high tech, and business.
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Chapter 1 Craze or Crisis?
So Why Now?
My Soccer Team Eats Oranges.
So How about Adults? Are We Gaining, Too?
A Growing Waistline Can Be Bad for Your Health.
But Are We the Only Ones Gaining Weight?
The Longer You Stay, the Bigger You Get.
Chapter 2 I’ll Take a Deep-Fried Coca-Cola.
First Things First.
Cheap Food Gets Cheaper.
The Rise of French-Fried Potatoes.
Please Pass the High-Fructose Corn Syrup.
A Full Pound of Sausage, Bacon, and Ham: Have a Meaty Morning.
Too Much of a Good Thing.
Kids Are Also Drinking the Kool-Aid.
When Is Enough Enough?
Chapter 3 Why We’re Moving Less(Hint: It’s Not Just the La-Z-Boy).
But I Don’t Have Time!
Not Quite the Jetsons, But . . . .
Just Be a Marathon Runner.
We’re Not Farmers Anymore.
Sprawling Out.
Our Kids Are Also Slowing Down.
Wrapping It Up.
Chapter 4 So Where Else Can We Lay the Blame?
Blame Mom and Dad.
Then Just Blame Mom (You Know You Will Anyway).
Blame the Meds.
Blame the Cigs (One More Theory Goes Up in Smoke).
Blame the All-Nighter.
Blame the Air Conditioner (Not Cool).
Blame Pollution (It’s a Dirty Business).
Blame That Nasty “Fat Bug”.
It’s the Economy, Stupid.
Chapter 5 Beware: Moral Hazard.
Just Bill My Health Insurance.
Is Obesity as Bad as It Used to Be?
Just Take a Pill or Get a Procedure.
Chapter 6 So We’re Fat—Who Cares?
Is Uncle Al Overweight?
C’mon Now, We’re Only Utility Maximizing.
Now, Let’s Tear This Argument Apart (and Put It Back Together).
So Should Dad (and the Government) Care that Uncle Al Is Obese?
Just Follow the Money.
Chapter 7 The Role of Government.
Market Failures.
Externalities.
Market Power.
Public Goods.
Obesity and National Defense.
Imperfect (Asymmetric) Information.
Is There a Role for Government?
Chapter 8 Weighing the Public Policy Issues (for Adults).
Equity.
Irrationality.
Compelling Public Need.
Revisiting Past Policy.
The Road Ahead.
Summing Up.
Chapter 9 Weighing the Public Policy Issues (for Kids).
First, a Step Back.
Child Abuse?
School-Based Regulations.
Your Mouth Will Really Groove.
In Closing.
Chapter 10 The Employer’s Dilemma.
Why Don’t Businesses Invest More in the Health of Their Workforce?
The Dirty Secret about Employee Wellness Programs.
So What’s an Employer to Do?
Could These Programs Get Me in Legal Hot Water?
Chapter 11 The ObesEconomy.
Just How Big Is the Weight-Loss Industry?
Just Take a Pill.
Bigger and Better.
Invest in New Technology.
In the Name of Progress.
Chapter 12 How to Lose Weight Like an Economist.
Economic Weight-Loss Techniques.
A Few More Secrets to Success.
Conclusion.
Notes.
About the Authors.
Index.
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Everyone knows Americans are growing fatter, but health economist Finkelstein crunches the economic figures behind the nation's obesity epidemic and the results aren't pretty. Along with health-care writer Zuckerman, researcher Finkelstein delves into how modern technology reduces the cost of producing higher-calorie processed goods, decreases our activity level and puts our health in danger. Finkelstein debunks myths about the long-range cost of food production and consumption and scrutinizes the impact of genetics and U.S. fiscal policy on the nation's waistline, frequently using economics metrics in his analysis. Generous with summaries of major points, Finkelstein simplifies current stats to explain how the country's thunderous weight gain is straining Medicare and Medicaid and hurting our military readiness. The only positive effect he sees from the obesity epidemic is the creation of the “ObesEconomy”—a market sustained by gyms, diet drugs and other products and services designed to curb weight gain. Horrified by studies that reveal that obese children have a quality of life similar to children with cancer, the investigatory economist even throws in some health tips on dropping pounds. Despite a frequent reliance on economic tools and indicators, this combination study/motivational guide makes for a pleasant educational read, comparable to a vegetable puree snuck into a dessert. (Jan.) (Publishers Weekly, December 3, 2007)
“Finkelstein’s tone is chatty and accessible…obesity is ultimately bad economics.” (Financial Times, Saturday 16th February 2008)
“The authors show there is a casual relationship between the growth of the waistline and the changing shape of the economy.” (Securities & Investment Review, March 2008)