Title Details

William W. Lee is director of educational research and development at the National Headquarters of the American Heart Association in Dallas, Texas, providing leadership and consulting in the integration of technology into training as well as the design, development, and evaluation of training. Dr. Lee teaches at the University of Texas at Dallas in the Department of Management and Professional Development and the University of Oklahoma in its Professional Development Department. He is a well-known speaker at regional, national, and international conferences and was the 1997 recipient of the Distinguished Achievement Award from the Dallas, Texas, chapter of ASTD and the Penn State University College of Education Alumni Association Leadership and Service Award for his writing and speaking.

Diana L. Owens is a consultant and principle owner of Training Consulting Softek, an independently owned company specializing in multimedia training development that has worked with clients such as Verizon Telecommunications, EDS, American Airlines, Blockbuster Video, and TGI Friday's Corporation, among others. Owens was previously employed by EDS, Action Systems, Multimedia Learning, Inc., CAE Link, and the U.S. Air Force.

List of Figures and Tables xiii

Acknowledgments xvii

Introduction: Getting the Most from This Resource xix

PART ONE Multimedia Needs Assessment and Analysis 1

1 Introduction to Multimedia Needs Assessment and Front-End Analysis 3

2 Needs Assessment 6

3 Front-End Analysis 15

4 Audience Analysis 18

5 Technology Analysis 22

6 Situational Analysis 28

7 Task Analysis 31

8 Critical Incident Analysis 36

9 Issue Analysis 39

10 Objective Analysis 42

11 Media Analysis 55

12 Extant Data Analysis 73

13 Cost Analysis 77

14 Rapid Analysis Method 81

PART TWO Multimedia Instructional Design 91

15 Introduction to Multimedia Instructional Design 93

16 Project Schedule 104

17 Project Team 109

18 Media Specifications 116

19 Content Structure 129

20 Configuration Control 153

PART THREE Multimedia Development and Implementation 159

21 Introduction to Multimedia Development 161

22 Common Development Components 171

23 Developing Computer-Based Learning Environments 181

24 Developing Internet, Intranet, Web-Based, and Performance Support Learning Environments 190

25 Developing Interactive Distance Broadcast Environments 214

PART FOUR Multimedia Evaluation 221

26 Introduction to Multimedia Evaluation 223

27 Purpose of Evaluation 227

28 Evaluation Strategy 232

29 Evaluation Plan 235

30 Measures of Validity 245

31 Instrument Development 252

32 Collecting and Analyzing Data 265

APPENDIX A Project Management and Xegy Case Studies 269

APPENDIX B Assessment and Analysis 286

APPENDIX C Development and Implementation 319

APPENDIX D Evaluation 322

APPENDIX E Tools 342

References 429

Index 433

About the Authors 443