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More About This Title The Corporate University Workbook: Launching the21st Century Learning Organization
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- Identify your organization’s competencies and skills
- Develop the specific development programs with internal or external formal training, experiential learning, and coaching
- Encourage the growth of informal learning communities
- Foster networking and the exchange of learning
- Help you build learning into the work process
- Disseminate and increase knowledge
- Help employees develop strong career choices and skills
- Anticipate the skills, competencies, and abilities your organization will need in the future
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KEVIN WHEELER—internationally respected writer, teacher, consultant, and speaker—is president of Global Learning Resources, Inc. In addition, he serves as adjunct faculty at the University of San Francisco and on the business faculty at San Francisco State University.
EILEEN CLEGG is a visual journalist, book author, and researcher on the future of learning. Founder of the company Visual Insight, Eileen also works with leadership groups and educators on strategic communication and innovative learning tools.
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CD Contents.
Acknowledgments.
Introduction: Getting the Most from This Resource.
1The Value of a Corporate University.
What Is the Value of a Corporate University to Your Organization?
The Value of Learning.
Return on Investment.
Support for Your Corporate University.
Deep Commitment.
First Steps Toward Creating Your Corporate University.
Conclusion.
2Planning the Corporate University: Strategy and Direction.
The Importance of Strategy.
Strategy Is Fundamental: Form Follows Function.
When Do You Use These Approaches?
Conclusion.
3Determining the Scope, Stakeholders, and Operating Principles.
Determining Your Scope, Stakeholders, and Operating Principles.
Early Planning.
Action Steps.
Conclusion.
4Governance: Who Decides What?
The Importance of Governance.
The Right Balance.
Rallying of the Committee.
Relationship Building.
Action Steps.
Conclusion.
5Organizing the Corporate University.
Different Models.
How to Decide.
Sharing the Decision: The Role of the Governance Committee.
Action Steps.
Conclusion.
6Staffing the Corporate University.
The Roles of the Corporate University Staff.
Five Steps for Building Your Staff.
Staff Competencies for Your Strategic Direction.
Assessment of Your Current Staff.
Your Staffing Model.
Your Staffing Plan.
Conclusion.
7Funding the Corporate University.
The Three Funding Models.
Choice of a Funding Model.
Implications of Funding Models.
Action Steps.
Conclusion.
8Performance Analysis and Development Delivery.
Strategic Value.
Performance Analysis.
Methodologies.
Selection of Delivery Methods.
Conclusion.
9Marketing to Build Brand, Relationships, and Success.
Your Marketing Challenge.
Marketing Partners.
What’s the Message?
Action Steps: Before the Launch.
Action Steps: Marketing After the Launch.
Conclusion.
10Metrics for Measuring Success.
Measuring Intangibles.
Six Keys to Making Measurement Work.
Kirkpatrick’s Four Levels.
Efficiency and Effectiveness.
Action Steps.
Conclusion.
11Final Thoughts.
Resources.
About the Authors.
How to Use the CD-ROM.
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--Elliott Masie, The MASIE Center
